🎯 SEO Success Story: Hopkins View and Midnight Design & Promos
- Kristin Kodenski
- Mar 29
- 3 min read
Niche Housing, Major Impact: How Strategic SEO Is Driving New Visitors and Inquiries
Do you have a very specific audience you’re trying to reach? So does our client, Hopkins View—a Baltimore-based property management company offering affordable, fully furnished housing for medical students, nurses, and Bloomberg Public Health students studying or working at Johns Hopkins Hospital.
Their target audience isn’t just niche—it’s global. Many of their tenants are international students looking for short-term or semester-based housing near campus. That’s where Midnight Design & Promos stepped in with a focused SEO strategy to help them reach the right people, at the right time, in the right place.
🔗 Visit their site: Hopkins View
🚀 SEO Performance: Growth Through Strategy & Consistency
Hopkins View has seen steady and impressive growth in site visibility thanks to long-term collaboration and intentional improvements — including a website refresh, new content, and the addition of a Virtual Tour and SEO added in May in 2024. Here's how the progress looks over time:
Month | Clicks | Impressions | % Growth from Feb 2021 |
February 2021 | 80 | 7.88K | — |
December 2021 | 96 | 15.2K | ▲ +20% Clicks, ▲ +93% Impressions |
May 2024 | 352 | 37.8K | ▲ +340% Clicks, ▲ +380% Impressions |
January 2025 | 274 | 25.8K | ▲ +242% Clicks, ▲ +227% Impressions |
✅ These numbers show not only the success of our SEO strategy but also the value of long-term consistency. Each improvement — from better on-page SEO to adding interactive tools like Virtual Tours — has helped Hopkins View become more visible to students looking for housing near Johns Hopkins.
📊 Website Analytics Tell the Story
In the past 30 days:
634 site sessions (↑19%)
437 post views (↑15%)
523 unique visitors (↑17%)
3 new subscribers (↑50%)
🔍 Top Traffic Source: Google Organic Search (348 sessions), followed by Direct and Bing.
🌍 Visitors are coming from all over the globe: U.S., Taiwan, India, China, Indonesia, Japan, and more.
🔥 Google Analytics Highlights
435 active users
407 new users
419 first-time visits
1.1K page views
Most Visited Pages:
Affordable Student Apartments
Apartments | Baltimore's Trusted Student Housing
Johns Hopkins Medical Campus Housing
Virtual Tours
Fully Furnished Apartments
📈 All indicators show growth, deeper engagement, and fresh interest from new audiences.
🏠 About Hopkins View & Our Full-Service Partnership
Hopkins View has been a Midnight client since 2012 — and our relationship has grown with them.
Here's what we've done together:
✅ Identity Development
We created their logo, brochures, and marketing collateral.➡️ Learn more: Midnight Branding Services
✅ Website Design & Maintenance
We designed and maintain their professional Wix website.➡️ Learn more: Website Services
✅ Social Media Marketing
We manage their social media content and strategy.➡️ Learn more: Midnight Social
🌀 A Hidden Gem: Virtual Tours that Boost SEO
Most people think a Virtual Tour is just a video or slideshow. But what we offer is far more powerful.
🌐 What Is a Virtual Tour?
A true Virtual Tour contains 360° interactive photography and is designed to boost SEO and user engagement. It's immersive, navigable, and data-driven.
✨ Features Include:
360° Google Street View-style navigation with menu systems
Overlays for audio, video, hotspots, floor plans, and calls-to-action
Built-in analytics to monitor tour traffic
Hosting on Google Street View or your own server
Embed codes to integrate seamlessly into websites
Info panels with descriptive copy and clickable CTAs
With professional photography and expert implementation, we created a full Virtual Tour experience for Hopkins View—adding a whole new level of polish and visibility to their site.➡️ Learn more about this underrated service: Virtual Tours
📅 Ready to Take Your SEO or Virtual Presence to the Next Level?
We’d love to help you grow your visibility just like we did for Hopkins View.
📞 Book a Discovery Meeting Today and start building momentum online.
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